Pickwick Tea

The it was a game does in the sky, at least if your sky includes wonderful coffee. When Douwe Egberts, the second bigger chicken to roast coffee of the world, did the team with Royal Philips Electrique, one of the innovative ones of the principal world in the electronic devices, the result was the limit to be sensational. The system of pod of coffee of Senseo is produced it of a partnership between two world-wide leaders in their field with a common bottom.

Douwe Egberts

Egbert Douwes opened a shop in Joure, return Holland in 1753. Of Witte operating system sold coffee, tea and the tobacco to the city-dwellers, and was more than moderatelyer more successful. In 1780, his son joined the matters of family and together, they increased their have, adding more stores through the region.

The business prospered, and continued to grow through Holland, but the this was not to the mi-vingtia¨me century that it increased beyond the borders of his fatherland. In 1948, Douwe Egberts began sale coffee, tea and the tobacco to Belgium. During the twenty next years, the business added sales to Belgium, France and Spain. In 1978, the business was obtained by the food corporation commercial Sara The international one. Since, Sara It and Douwe Egberts became the second one bigger chicken to roast coffee in the world. With familiarity known as Sara It/Of, the business is an affiliate of Sara It and employs more than 26,000 people around the world.

The brands of Egberts of Douwe include the tea of Pickwick, the coffee of Egberts of Douwe, the express of Piazza, Cafitesse, the coffee of Pilao and of course, the system of Senseo. Sara sells It products in almost 200 countries. The brands of The of Sara include Sara It, the Grains of Earth, the Farm of Hillshire, Jimmy Dean, the Park of Bullet, the Minette, the Kiwi, Pure Ambi, Sanex, and of course, Douwe Egberts.

The royal Electronique of Philips

In THE Holland in 1891, Gerard Philips founded a small business of electronics set up itself on to do the light bulbs and the other technical electronic equipment. By the years 20, the business had begun increasing his line of products and does a name for himself as an innovative one in the electronics field. In the years 20, they began making tubes under vacuum, obtaining of the have in Germany and England as the affiliates. In 1939, Philips began the marketing of their electric razor, that is sold in the United States as Norelco, and that became the standard carrier for their division of personal care.

Among the other innovations that has goes out of Philips are the audiocassette band (introduces by Philips in 1963) and the compact disc (developed in the partnership with Sony). Philips today is a world-wide leader in makes and the sale of series of television color, lighting, the electric razors, the medical diagnostic imageries and patient interception, and the products of TV of a flea. Since 2001, the business rallied 60 rewards of conception for the personal care and the electronic devices.


A Beautiful Partnership

In 2001, Douwe Egberts did the team with Philips to introduce the system of Senseo, the only one to use the coffee system that uses one patented cushion to toss the system to do coffee and the other hot drinks. The Senseo first was introduced in February 2001 in Holland, and became available in the United States in 2004.

The system uses one patented pod of coffee (called a cushion in some countries) that holds a quantity of premeasured of mixture of coffee or drink and the crises in the brewer. The brewer heats water to the correct temperature and exempts the drink after tossing. The major innovations in the Senseo were only the cup tossing the system and the usage of the cushion of coffee.

The party of The/Of of sara of the partnership is, of course, coffee. Douwe Egberts offers to a big variety of mixtures of coffee to suit most of the tastes, just like the tea in the pods to adjust the machine of Senseo. The current mixtures include Sumatra, Brazil, Kenya and Colombia, each of them with the common characteristics to the named region. There are chosen besides, the specialty drinks, including the express, Black of cappuccino and Coffee, a soft and dark mixture with a chocolate end. Also there are perfumed pods, that include Paris (the caramel to the vanilla), Comes (the hazelnut, the extract of vanilla and the moka), and a number of varieties of limited edition that are currently only available in the European privileged locations. For the tea lovers, Douwe Egberts offers Gray to Earl and Minty them T Green PODS for the Senseo.

Patent e To Perfect

In 1998, Sara Lee/D'a classified a patent to Belgium to protect their usage of the system of cushion of coffee. The patent was after challenging that the Senseo hit the market and the competitors went counts that the patent prevented them from the pods of industrial coffee. The patent was challenged with success in the Belgian court. Since 2004, the year that the Senseo was introduced in the United States, the other businesses have the legal right to do and sell pods of coffee that adjust the system of Senseo. Besides, several manufacturers of pod on the market allow the to the consumers to do their own pods of coffee. This allows coffee or the tea of your choice to the flexibility in to do using the Senseo Tosses System.